Todays businesses integrate Social media into marketing communications plans.
"Integrated marketing communications"
is a principle organizations follow to connect with their targeted markets.
Integrated marketing communications coordinates
the elements of the promotional mix—advertising,
personal selling, public relations, publicity, direct marketing,
and sales promotion—to produce a customer focused message.
The growth of social media has impacted the way organizations
communicate with their customers.
In the emergence of Web 2.0, the internet provides
a set of tools that allow people to build social and business connections
and share information online.
Social media marketing programs usually center on efforts
to create content that attracts attention, generates online conversations,
and encourages readers to share it with their social networks.
The message spreads from user to user and presumably resonates
because it is
coming from a trusted source,
as opposed to the brand or company itself.
Social media has become a platform that is easily accessible
to anyone with internet access,
opening doors for organizations to increase their brand awareness
and facilitate conversations with the customer.
Additionally, social media serves as a relatively inexpensive platform
for organizations to implement marketing campaigns.
Organizations can receive direct feedback from their customers and targeted markets.
Social Networking platforms engage and empower business customers
with the opportunity to communicate with the organization.
This platform is important because it also allows the organization
to measure and monitor the effects of their organization on their customers.
Chosen sites are tailored to each organization’s endeavors,
taking into account factors such as the biggest opportunities
and challenges brought on by the platform, the primary demographic
being targeted, and metrics used to assess
the information gained from its customers.
Tools offered by certain platforms are more applicable
than others in achieving goals set by your needs.
Examples of such tools and customers are as follows:
* Likes, wall posts, and fan size on the Facebook page of an organization
* Tweets & blog posts to announce new releases
* Rating and ranking videos, as performed by YouTube
* Music posts as performed on MySpace
We assist you in deciding which Social Media Marketing will work for you,
and provide the analysis tools to see results on a daily basis!